Today, in the modern sense of packaging design and the sense of The Times, is also a very prominent problem. In contrast, the packaging of goods is the first direct expression of consumption characteristics, packaging must represent their time. For example, today we still see the main commodity packaging of Chinese cultural revolution should be packaged in solid red. This is the reflection of The Times on the packaging of goods and the characteristics of The Times. But when it comes to the meaning of modern packaging, the discussion is broad. In the modern sense, it is determined by people's living standard and aesthetic concept. I think modern; Is beyond our aesthetic level, unwilling to accept new things, modern sense is not welcome. But, fortunately, innovation is now entrenched in the United States. Nothing can develop and people have realized innovation. Therefore, we must be open to new things and new ideas. So, now some very advanced designs have been gradually accepted. However, we cannot accept new things at the same time and forget the traditional elements.
One, the history of the box
Packaging box refers to the process of transportation, storage and sales, that is, the protection of goods and identification, the sale of more convenient use, that is, the specific container of goods, materials and accessories are in order not to damage the internal goods. As early as the middle of the 18th century, the packaging box for middle and high class items has been formed. It was the purpose of the box at that time, the original use, to protect the safety of the object in transit. Therefore, the earliest packaging box for goods is simply a safe packaging box for things. At the beginning of the nineteenth century, commodities entered an unprecedented flourishing market by means of wholesale and retail commodities. At this time, some low-cost retailers began to adulterate goods without packaging! The traders' actions caused producers to quickly lose market share. Therefore, manufacturers realize that cheap goods also need packaging to ensure product quality. At that time, people knew a lot about packing boxes. But the purpose of the box is to protect the commodity, which is the primary function of packaging. Appearance packaging single, follow the same pattern.
Second, packaging materials
Packaging materials, now is also very rich, paper, leather, plastic, metal, glass, wood, ceramics, wild vine, natural fiber, composite materials and other packaging materials, combined with adhesives, coatings, printing materials and other auxiliary materials.
Paper packaging - is very common in our life, because it is easy to deformation, light weight, strong expansion. Therefore, it is widely used. However, in the promotion of environmental protection today paper packaging is obviously not advocated!
Plastic packaging - resin as the main component, through high temperature shaping. Although it is a new type of modern packaging materials. However, the utilization rate of packaging materials is also increasing year by year, and paper packaging boxes have been gradually replaced in some developed countries.
Wood packing - characterized by natural materials, a little treatment can be used. It is usually divided into two types of softwood and hardwood. Just like paper, wood packaging analyzed from the perspective of environmental protection is not suitable for mass production.
Metal materials - originated 100 years ago, the French invented canned food in 1809, the British invented tin can in 1841. This created the modern history of metal packaging. Metal packaging is more expensive because of the complex handling. The utilization rate is not very high.
Glass material - the character of glass quality is hard and brittle, transparent, easy to process! However, broken applications are not easy!
Three, packaging and decoration
Standards used for packaging and decoration can be divided into quality, sales and culture.
Masses -- goods should have their own customers, and efforts should be made to expand the consumer group and make products more suitable for sale. Packaging designers with the masses, make their works, they should seriously for the sake of consumers, let consumers better use the commodity packaging, better for consumers. It is very important to find ways to attract consumer groups. Expanding consumer groups can only lead to better market efficiency.
Sales - a consumer does not use the value of the goods is not the market and consumer recognition. Only the consumer needs the product to enter the market, so to speak, market competition. This is the consumer. However, the manufacturer's goods are not necessarily consumer knowledge and understanding. That means we need to publicize and promote. Therefore, the package of the goods must show the sale, and publicize the performance and characteristics of the goods to arouse consumers' interest. Make consumers interested in goods, attract the attention of consumers, make consumers to buy goods desire, increase.
Culture - packaging now not only consider the material needs of consumers, but also the psychological needs of consumers. In the packaging design should reflect culture, so that the packaging out of a certain cultural atmosphere, has a certain social impact.